
Giselle Rouvier
Madrid, Spain.
Manager of Strategic Partnerships and Community engagement EB
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Hi, I’m Giselle—a mother, a lifelong learner, and someone who asks a lot of questions. Originally from Brazil, I’ve lived in a few different countries, always fascinated by how people live, what they value, and the rhythms that shape their lives.
I started out in architecture, thinking I’d design spaces that helped people heal faster, learn better, and feel more connected to nature. But when I found myself designing spaces meant to sell more rather than support people, I knew I needed a different path.
That search led me through social innovation, yoga, women’s health, and community work. I studied at the Amani Institute, trained as a yoga teacher in the mountains of Santa Catarina, and eventually landed in Madrid—just in time for the biggest transformation of my life: motherhood.
I had just done something as monumental as creating an entire human being, yet I felt invisible. Taking a break from work made me realize how little space society holds for life’s biggest transitions. And so, the questions came—Why is birth so medicalized? Why do women disappear from the conversation when they become mothers? Why do we know so little about menstrual cycles and the female body? Why are we taught to push through and override our natural rhythms instead of working with them?
I went down a rabbit hole of learning, and once I knew, I couldn’t not share it. I started small—mum and baby yoga in the park, women’s circles, workshops, writing content—doing everything I could to reach as many women as possible. And through all of this, I saw how deeply our internal rhythms mirror the rhythms of nature. When we start paying attention to them instead of shutting them down, everything shifts.
Now, at The Wellbeing Project, I bring this perspective to my work in Partnerships & Community Engagement, helping to build collaborations that bridge personal and collective transformation. I work on Ecological Belonging, which, to me, is about remembering—that we are not separate from nature, from each other, or from the cycles that shape our lives. And when we start seeing ourselves as part of something bigger, we don’t have to push so hard. We can move with life instead of against it.
What does inner wellbeing mean to you?
How would you define wellbeing in one word?
Balance.
Are there any rituals or practices you use to enhance your wellbeing?
- Yoga (but in a what feels good today? way, not a rigid routine)
- Taking care of my plants—some thrive, some don’t… much like life
- Traveling, because new places always shift something inside
- Beach days, because “I know a cure for everything: sweat, or tears, or the salt sea.”
- Slow mornings with my family, where time actually feels like ours
- Holding space in women’s circles, because storytelling and shared wisdom are medicine
Why is it important that we prioritize individual, organizational and societal wellbeing?
Because one doesn’t exist without the other. As a mother, I know you can’t give from an empty cup.
Do you have any favorite books, podcasts, or articles that you believe support, promote or educate on wellbeing and related themes?
Cradle to Cradle shaped how I think about cycles—how everything in nature, including us, moves in rhythms. Wild Power deepened that understanding, showing how working with our inner rhythms rather than against them changes everything.