Sandrine Deveaux

Executive Vice President, Farfetch Store of the Future (United Kingdom)

Sandrine is at the helm of Farfetch’s retail innovation business unit ‘Store of the Future’ and is responsible for developing, executing, and implementing new, in-store technologies with strategic partners. Sandrine also sits on the Farfetch Executive Board. Under Sandrine’s leadership, the team is focused on developing a pioneering mix of technology that will shape the retail experience of the future. Her marketing, omni-channel, and e-commerce expertise was honed in her previous roles at Harvey Nichols as multi-channel director and director of marketing and e-commerce at Matchesfashion.com. Sandrine also previously held roles at AOL, Bloomberg Media, and Ernst & Young. Sandrine graduated from French business school ISC and following this completed a master’s degree in Technology and Telecoms at ESSEC.