The Wellbeing Summit Director at The Wellbeing Project
Alessandra loves to create experiences that inspire, surprise and enrich those who take part to them. She conceives an event as a performance: starting from a concept and clear objectives, one has to craft an holistic experience in which every element is meaningful and relevant, each detail is thought of and the rhythm is carefully paced. She believes that when you design an experience with intellectual and emotional care, people engage in a honest and deep way. And from this encounter, magic happens and the event becomes a memorable, authentic and fulfilling experience which brings joy and wellbeing.
This vision comes from 15 years of experience in event design, management and organisation, both in the cultural (theatre, music and literature festivals) and corporate (L’Oréal, IBM, Heineken, Hendrick’s Gin, …) sector and from her personal experiences when attending events, especially arts festivals, which are her big passion.
In her free time, when she is not at a festival or attending some cultural event, you can find her in her bookshop in Madrid (a literature adventure she shares with her husband and friends), cooking for friends and family, walking up the Swiss mountains (her country), slow travelling around the world or making some plans for the next adventure.
After the first edition of The Wellbeing Summit, held in Bilbao in June 2022, she is now working, together with the rest of the team and many other collaborators, on the next edition and is excited and curious about where this beautiful creative process will lead.