Hayley Baynard

Corporate Development Director at The Wellbeing Project

Galicia,
Spain

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Hayley began her career in London in 2005, working in integrated marketing agencies where she specialised in sponsorships and delivered memorable brand experiences for leading global brands. While she thrived in creating impactful experiences and delivering high-level client service, the fast-paced nature of the industry eventually led her to seek something more meaningful — a role that offered purpose and a deeper sense of belonging.

In 2012, driven by a love of travel and adventure, Hayley relocated to Australia and transitioned into a sponsorship role in the not-for-profit arts sector. She quickly found her footing and rose to lead the Development team at Sculpture by the Sea, a renowned outdoor public art festival that attracts over half a million visitors annually. In this role, Hayley worked closely with the Founding Director and some of Australia’s most generous philanthropists, family foundations, and corporate partners, alongside a passionate team that soon felt like family.

While living in Sydney, Hayley also nurtured a growing interest in yoga. Her regular practice led her to complete her first 200-hour yoga teacher training (YTT) in Baja California in 2017. This marked the beginning of a deeper personal journey into wellbeing.

A desire to reconnect with loved ones eventually brought Hayley back to the UK, where she joined the Barbican — one of Europe’s largest arts centres — as a Senior Manager. There, she led sponsorship efforts within the development team, supporting immersive and art gallery programmes and working closely with trustees and directors to embed a culture of fundraising within the organisation. She continued her personal wellbeing journey by completing additional YTTs in Kids Yoga and restorative Yin, finding a renewed sense of growth in the slower, introspective practice of Yin.

In 2022, driven by her growing family, Hayley made a new move — this time to Galicia, Spain. Drawn to its natural beauty and cultural difference, reminiscent of Sydney yet closer to home, she established a remote consultancy supporting business development for not-for-profits, arts organisations, and creative enterprises. Inspired by her new community, she also created a home studio, Yoga Skies, to share yoga in an intimate and grounding way.

Today, Hayley balances family life in Galicia with her role at The Wellbeing Project (TWP), where she leads a new division focused on corporate engagement. In many ways, the puzzle finally feels complete — a meaningful career aligned with purpose, community, and wellbeing.

What does inner wellbeing mean to you?
A balanced self and the ability to quieten the internal noise that the busy world creates.

How would you define wellbeing in one word?
Peaceful

Are there any rituals or practices you use to enhance your wellbeing?
Connecting with family and friends who live abroad
Cooking wholesome food to enjoy with family and friends
Spending time near water – rivers or the beach
Hiking and picnics in nature
Gardening, growing flowers and food and creating new spaces in the garden
Teaching yoga workshops and holding space for others

Why is it important that we prioritize individual, organizational and societal wellbeing?
When we look after ourselves we can show up as a better, happier human. We can be more balanced, healthy, stable, productive and able to share our wisdom with others. For our planet and future generations, our children and families, collective wellbeing will support a flourishing society and nurtured community.

Do you have any favorite books, podcasts, or articles that you believe support, promote or educate on wellbeing and related themes?

Podcasts
Black Earth Podcast
The Science of Happiness
Who Cares Wins

Books
Becoming the One, Heleana Aiyana
The Untethered Soul, Michael A Singer
The Whole-Brain Child, Dr Tina Payne and Dr Daniel Siegal
Why Has Nobody Told Me This Before, Dr Julie Smith
The Unexpected Joy of the Ordinary, Catherine Gray
The Awakened Family, Dr Shefali Tsabary

BiographyHayley Baynard
Andrés Battaglia
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